East Lansing Technology Innovation Center

Discover how personal branding can open doors for your startup. This session explores why a founder’s online presence, thought leadership, and networking strategy are key to building trust, attracting opportunities, and leading with authenticity.PRESENTERS: Pete Martin (MSU Research Foundation)

Learn how apps authenticate users and how AI can scaffold secure login flows. After covering fundamentals like variables, logic, and deployment, we’ll dive into how to add a “Login with Google” button to your project. Attendees will create a simple app where users can sign in with Google, and we’ll demystify tokens, permissions, and privacy […]

Join us for this free event to better understand how to legally set up your early-stage business for success and do things the right way.REGISTER: https://lansingregionalsmartzone.com/capital-area-startup-studio/

Close out 2025 by learning how modern AI tools assist in building functional applications without complex coding. We’ll explore foundational programming language concepts, how to prompt AI to generate useful components, and where apps live once you publish them. The deep dive will walk participants through capturing and storing user input (like form fields) using […]

Learn how to craft and deliver a compelling investor pitch that communicates your vision with clarity and impact. This session covers storytelling frameworks, pitch deck design tips, and live feedback to help refine your delivery and stand out in investor meetings.PRESENTERS: Kim Gamez (MSU Research Foundation)

Explore early-stage funding options for your startup, with an emphasis on non-dilutive resources and how to engage angel investors. This session will break down the SBIR/STTR grant process, introduce regional angel networks, and walk through how Red Cedar Ventures evaluates opportunities and supports founders.PRESENTERS: Tommy Skinner & Pete Martin (MSU Research Foundation)