SmartZone Media & Partner Kit

Program contact: 
Jillian Winn 
Director, SmartZone 
jillian@purelansing.com 

Media contact:  
Genesis Lodise 
Marketing Manager, LEAP 
genesis@purelansing.com 

Official Boilerplate – Lansing Regional SmartZone 

The Lansing Regional SmartZone serves as the connecting tissue for all things tech entrepreneurship and tech enabled innovation for the Greater Lansing Region. The Lansing Regional SmartZone is overseen by an independent, publicly appointed Joint LDFA board. LEAP holds the services and staffing contract for the Lansing Regional SmartZone from the LDFA. As part of this contract LEAP oversees the governance of the Lansing Regional SmartZone including being the fiduciary for the funds that the SmartZone collects via tax capture districts in Lansing and East Lansing. 

Key Impact Messaging (for 2025) 

In 2025 the SmartZone assisted in raising over $18 million in public and private funds, launching 16 new technology companies in the region, creating 52 jobs, supporting 300 businesses through its programs and services, and strengthening opportunities for inclusive entrepreneurial upskilling. 

Full brand guide and logos can be found at this LINK (last updated 11/2025)